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27 september 2017

dBOD turns Albert Heijn Excellent Perla Coffee into gold

dBOD’s design for Albert Heijn Excellent Perla Coffee was honoured with a golden Pentaward during the awards gala in Barcelona, last Saturday. A wonderful highlight in our long lasting relationship with Ahold Delhaize.

For the 11th edition of this prestigious and largest international price for packaging design, more than 2,000 entries from 54 countries were reviewed by the jury.

The outstanding design for Albert Heijn Excellent Perla features a specially crafted illustration style in bright colors. The emblematic animal heads, combined with the sharp and crisp typography, wrapped in a charming little box makes the coffee boxes a gift to get. The outspoken colorful design is unique in this category. By choosing this specific packaging design concept,  Albert Heijn strongly distinguishes itself from mainstream. Together with the client, dBOD has proven that by thinking out of the box and developing a special design concept a successful business case will be brought in return.