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STR Bottle

De uitdaging zat hem in het werken met verschillende technieken. Iets maken met een wauw-factor. Met een verrassing in de verpakking. Het tevoorschijn halen van een verhaal uit het merknaam.

“The bottle was inspired by dark nightclubs that have black lights to light up the dance floor. With light shining through the new Heineken bottle, it suddenly illuminates and reveals hidden stars and other squiggly designs. Drinking a Heineken never looked so cool!

Through the use of groundbreaking UV ink technology, the STR bottle brings a new level of excitement in the world’s most premium nightlife venues. When exposed to UV black light, hidden ink suddenly flares up on the bottle surface and reveals a bright-glowing design: an enticing experience for an exclusive audience. The design shows an intricate pattern of stars and trails, visible around the bottle base and in the large centre star.”

 
Gallery:
2 foto's

Categorie:
packaging design