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13 June 2012

Sports & Branding

2012 will be an exciting year with big sports events like EURO 2012 (European Championship) and the London Olympics. A sports summer with much emotion, winners and losers. dBOD has a sporty side. Yes, we do. We are very curious about the way humans, design and sport intertwine. This sports year we look for the connection between sport, branding and design. We’ll publish our ideas on our theme site Sport & Branding, kicking it off with the colorful presentation about fans, athletes and the power of color.

>> It’s in Dutch. We hope to update in English soon

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7 June 2012

Facebook as Superman

What does the Facebook brand really look like? Quite boring really. And businesslike. While it’s really all about being personal. So has Facebook got its brand design all wrong, even though everything else is going so well?

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5 June 2012

Can orange conquer the crisis?

I have a dream. I dream that ‘our’ athletes will perform fantastic this summer. And with this performance their Orange jersey will inspire us all into a more positive attitude and a growth in confidence. The color orange is associated with energetic, warm, positive, powerful, viable and vital.

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