AVRO corporate identity
The AVRO public broadcasting association primarily makes television programmes. In line with that focus, we based the new corporate identity on the dynamic 3D design of the entire stationery range, including printed media. The logo is a still from the leader.
The AVRO also wanted to claim its programmes more clearly. Additional room was needed to accommodate the various AVRO labels: Arts & Culture, Classical, Health, and Animals & Nature. With the addition of movement and sound as an extra identifier, the result is absolutely AVRO – and quite lovely, too (if we do say so ourselves).