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Vitens corporate identity

Vitens was the result of a merger combining three different waterworks: Nuon Water, Waterbedrijf Gelderland and Waterleiding Maatschappij Overijssel. Since the successful union, Vitens has grown into the biggest water supply company in the Netherlands, also operating internationally.

Our assignment: to develop a distinctive corporate identity for this sparkling young drinking water company. Express concepts like ‘strength and simplicity’ and ‘water, nature, and people’ both in words and in visual branding. Use these foundations to create powerful language and identifying symbols. From stationery to brochure lines, from advertising matrix to corporate manual and photography guidelines. And voilà, pure corporate branding for a company that supplies excellent drinking water.