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Perfect World Principle

Perfect World Principle is the new business mantra and strategic process that offers a new perspective for creating sustainable progress for attractive and intrepid brands and organisations.

dBOD, Perfect World Principle partner within the Newgenes Network, has developed a corporate identity that adds visual power to this ‘effective and naïve’ strategic method. It is a characteristic and ostensibly simple visual language with the power to unleash the child in all of us. It is based on the idea that one of the few childish things that we continue to do as rational adults is doodling. This forms the basis for a corporate identity that combines the lightness of touch and humour of role-play with real credibility. dBOD has succeeded in developing an identity that matches the Perfect World Principle.”

David Smith
Founder and owner of Perfect World Principle