PWN corporate identity
How do you turn a water supply company into a beloved brand? How do you build brand loyalty in the complete absence of competition?
Our challenge: to take the existing logo and develop a visual identity that can be used simply and consistently in all possible media, while leaving enough room to grow. A bold interplay of lines is foundational to the PWN company style. ‘The colour of water’ is important in this context, both in lines and in shapes. The new company branding still leaves enough creative room to make exciting brochures, flyers and other printed materials.