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See Buy Fly identity

The blue square with the yellow background is an icon that everyone recognises. It’s an image that evokes happiness: the journey can begin!

But time also flies, and every brand is ripe for an upgrade after a certain number of years. Consequently, Amsterdam Airport Schiphol contacted us on time about the next step in the evolution of the See Buy Fly brand. The look is fresher, and the colour contrast is higher. The white bird has flown to make space for a dynamic upward curve that visibly connects See Buy Fly with Schiphol. From now on, those fun or luxury items can travel the world in a new and improved yellow bag.

5 photos

corporate design
retail design