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Yakult corporate identity

dBOD was commissioned by Yakult Netherlands to bring renewed and healthy momentum to its brand identity, introducing a powerful, uniform style across the board. This approach aimed to enable Yakult to communicate clearly with consumers, business partners, shareholders and health professionals, while maintaining a convincing but recognisably Yakult style. The new visual identity needed to be both informative and inspiring.

The result is compelling: a fresh, open, contemporary brand that showcases the brand’s central icon. The unique and intriguing expressions of the fresh identity range from the Yakult Live! magazine to the new design for the website and a brochure line, even extending to the birthday and Christmas cards. The principles have been set out in an accessible corporate manual that includes photography guidelines. Yakult can continue in excellent health for years to come.