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Albert Heijn Coffee, pure & honest

The name of the AH label for its socially responsible product line reflects the pure, fair origins of the products. All the products in this line are produced or purchased according to exceptionally high standards of animal welfare, nature conservation or environmental protection. dBOD was asked to develop a fair-trade line of coffee within this label.

Result: the way that the coffee beans are depicted on the packaging means that you can almost smell the fantastic aroma of fresh coffee rising to meet you. The gorgeous photography underlines the fact that this proud, welcoming line of packaging encloses fair-trade products. It represents a successful blend of sustainability & seduction: pure, fair and delicious!