Carbonell packaging identity
Several brands of olive oil are represented by Grupo SOS, but these brands need to be positioned more clearly. Each brand needs to have a clear market presence, distinct from the other brands. Carbonell should be repositioned as the entry brand for olive oil.
The three variations in flavour are presented clearly and distinctively, while retaining a strong and unified brand identity. Carbonell has made olive oil more accessible for use in the kitchen by demonstrating clear applications.