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Etos Toothpaste

Etos comissioned dBOD to redesign the packaging for its entire toothpaste range. As the colour associated with teeth is of course sparkling white, dBOD chose a clean, bright white background as the basis for the whole range, using metallic colour elements in the central visual to differentiate the specific qualities of each product.

The result: an accessible, alluring, professional and up-to-date design.