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Fresh and optimistic

In an increasingly difficult market with a critical and more demanding consumer it is more and more important that consumers  are able to find their way to the product they need directly and meanwhile become inspired while uncertainty is converted into certainty and in the end leave with the right amount of paint.

dBOD critically examined the existing Histor design system, to keep what had to be maintained and clear up the rest in order to show only the most necessary on the package.

The result?

A fresh and optimistic color range that primarily communicates color before explaining the difference between acrylic and alkyd or even the available degrees of gloss.