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HAK horizon Redesign

HAK – market leader in preserved vegetables sold in glass jars – believes that there is room for more emotion, temptation and customer experience in the preserves section of the store. HAK also wants to explore and enhance its own brand values of fair prices, delicious taste and pure quality.

dBOD developed the horizon for HAK, changing its perspective. The new packaging radiates the brand values, showing the origins of the contents – the very embodiment of pure, delicious and fair. The change in perspective brings the countryside closer; you can almost smell it and taste it.

HAK is the definitive Dutch authority on preserved vegetables, and its new image confirms its position.