AH Hand & Body
A new, fresh look designed to fit in with the rest of Albert Heijn’s range of personal care products. The silky ‘swoosh’ used in the design provides a clear link to the silky feel of Albert Heijn’s other bath and shower products. Complementing the swoosh, a clean and modern sans serif font gives the design a contemporary edge and introduces a clear hierarchy in the communication.
The Hand & Body range can be divided into three categories: skin, hand and body. These three segments are stocked on different shelves in the store, but the products are linked through the overall design scheme. Each segment does have its own signature colour, which means the various products are clearly coded.