Wicky Fruit Energy
What would inspire a teenager just starting secondary school to be interested in Wicky fruit drinks? Besides its standard line of Wicky beverages, Refresco introduced Wicky Fruit Energy for this target audience. The healthy energy drink comes in two flavours: Orange and Tropical. As an energy drink that is derived from fruit and is caffeine-free, it offers a healthy (but pretty cool) alternative to caffeinated energy drinks. A website has also been set up to support the proposition.
The packaging design developed by dBOD has been tried and tested in the schoolyard. The results show that thirsty teens are more than willing to spend their pocket money on these classy metallic bottles. The age bracket for Wicky beverages just got wider – and that’s pretty cool too.