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Wicky Tutti Frutti

dBOD developed a new packaging design for Rodeo Energy Drink. This refreshing beverage comes in three flavours: regular, sugar free and cranberry. The product is intended to appeal to school-age children and teens, both in design and in price. This proposition is supported by a ‘young’ website and the robust packaging design developed by dBOD. Rodeo Energy Drink aims to compete with the familiar A-brands. The new positioning can help Rodeo Energy achieve a higher-impact presence in shops.