Ngok’ repositioning and labeldesign
Ngok’ beer with a bite
The market asked for a stronger beer… beer with a good ‘kick’.
The Congolese beer Ngok’ was introduced some time ago to replace the lighter Kronenbourg lager. However, the Ngok’ brand needed repositioning. Heineken asked dBOD to develop a design that would give Ngok’ a stronger market presence, in turn helping it outperform its competitors.
We developed a modern, high-impact label design for that purpose. The new concept maintains the brand’s central icon, the crocodile, giving it a more prominent position. The colours create a distinctive impression and underscore the delicious flavour of the beer. Ngok’ has a strong presence in stores again, as a beer with a bite.