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Ngok’ repositioning and labeldesign

Ngok’ beer with a bite

The market asked for a stronger beer… beer with a good ‘kick’.

The Congolese beer Ngok’ was introduced some time ago to replace the lighter Kronenbourg lager. However, the Ngok’ brand needed repositioning. Heineken asked dBOD to develop a design that would give Ngok’ a stronger market presence, in turn helping it outperform its competitors.

We developed a modern, high-impact label design for that purpose. The new concept maintains the brand’s central icon, the crocodile, giving it a more prominent position. The colours create a distinctive impression and underscore the delicious flavour of the beer. Ngok’ has a strong presence in stores again, as a beer with a bite.

3 photos

packaging design