‘Unity in Diversity’ often presents a dilemma: how to combine strong brand recognition with the effective presentation of individual products?
Henkel Asia asked dBOD to examine the extent to which its existing brand design grid could be adapted to increase its flexibility. The solution was both simple and effective. The addition of a colour ‘belt’ has given each product its own distinct colour coding. The arrangement of the icons and pictograms that symbolise the quality of the different products has also been reassessed. Applying silver elements and appealing illustrations has given everything a more balanced and convincing look and feel.