If it’s wallpaper, it must be Perfax! For years now, Perfax has been the market leader in wallpaper glue and handy tools to make wallpapering easier. It all started with the familiar yellow box: “wallpaper glue in the right box for you”. Success comes with its own challenges, however. How can you continue expanding your product line while maintaining a consistent and recognisable brand identity.
Perfax aims to offer a total range of solutions for DIY enthusiasts. Their products include fillers, wallpaper paste, floor glues and tools to simplify any DIY job. dBOD developed a clear, recognisable style that had well-defined spaces for sub-labels and specific products. The concept of the room perspective gives Perfax a higher-quality image and improves communication impact.