dBOD developed a new logo and package design that emphasises the proposition in a natural way. The crisp division between the powerful blue at the top and the naturally refreshing white at the bottom gives the packaging a contemporary and natural look and feel. It also gives a subtle nod to Rivella’s Swiss origins. The design runs right around the bottle, ensuring that the ingredients are mentioned on the packaging rather than being hidden away on the back. This design also enhances the product’s stopping power on the shelves.
The word ‘light’ has been removed, making the Rivella brand more powerful and easier to read.