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Heineken visual identity & packaging design

Heineken asked us to develop a new, unusual and distinctive bottle shape for the international market. The new shape needed to recognisable and iconic, relying on a strong sense of the Heineken identity.

We translated that basic shape into ellipses. These shapes are a recurring theme in various forms and on various types of Heineken packaging. The ellipses convey a consistent image that can proudly be introduced internationally for a delicious beer that’s unmistakably Heineken.