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AH Fresh-frozen

Frozen is as fresh as you can get. Based on this notion we created a new and crisp ‘fresh design’ for AH frozen foods.

All frozen foods are prepared and frozen immediately upon harvest when their nutrient content is at its peak. This means frozen fruit and vegetables have higher vitamin content than fresh products – a great advantage. Our task was to develop a package design that emphasises this ‘fresh perception’. The new fresh-frozen design captures the journey from ‘harvest to striking taste experience’.

Keywords are: rural, nutritious and (naturally) fresh. In other words, a fresh design with a warm heart. Scoop: AH’s fresher-than-fresh assortment of frozen foods will be presented in a design grid that was developed by us. The recently developed grid will form the basis for all AH private label products in the future.