It seems that the traditionally conservative beer market is now also ready for new insights. Within its Wieckse brand, Heineken is using a 0.0% alcohol proposition to meet the demand for an alternative to soft drinks for the adult market.
Both Wieckse Witte and Wieckse Rose are now available in a non-alcoholic version branded as 0.0%.
The outer packaging and bottles have been given a refreshing and distinctive new design while retaining the familiar Wieckse language and brand elements. A special glass has also been designed for outdoor cafés to further reinforce the 0.0% proposition.