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Wieckse 0.0%

It seems that the traditionally conservative beer market is now also ready for new insights. Within its Wieckse brand, Heineken is using a 0.0% alcohol proposition to meet the demand for an alternative to soft drinks for the adult market.

Both Wieckse Witte and Wieckse Rose are now available in a non-alcoholic version branded as 0.0%.

The outer packaging and bottles have been given a refreshing and distinctive new design while retaining the familiar Wieckse language and brand elements. A special glass has also been designed for outdoor caf├ęs to further reinforce the 0.0% proposition.