Heineken The City brandstore
‘Let me entertain you!’ Heineken traditionally sells beer, including entertainment as part of the package. This concept has been presented inspirationally and proudly in ‘Heineken The City’: the coolest brand store in town. This location is top quality and unique implementation in every respect, while remaining clearly recognisable as Heineken. The smiling glass ‘e’ in the logo stands for Entertainment and represents the ‘Heineken green DNA’. The experience is intended to be driven by The City and its inspiring range, so the carriers that express the company style have deliberately been kept modern and minimalist. Heineken The City: worth a weekend in the city.