Nanda asked us to develop an identity and packaging design for its dairy brand Yinsuti. Nanda’s dairy farming facilities are completely organic and the company aims to capitalise on this to meet the major demand for reliable dairy products in China. The milk market in China is extremely lucrative, but has had its fair share of problems, particularly as a result of the many dairy scandals of recent times.

The brand identity is based on the clover symbol, familiar to us in the West. In China, the four-leaf clover has the same significance. The green clover leaf is a recognisable icon, with a natural and pure appeal. The image of the Pamir Mountains emphasises the freshness of the locations where the Yinsuti cattle have the good fortune to graze. The brand was introduced in China’s three major cities at the end of 2012. These cities have a combined population of more than 45 million!

‘Unity in Diversity’ often presents a dilemma: how to combine strong brand recognition with the effective presentation of individual products?
Henkel Asia asked dBOD to examine the extent to which its existing brand design grid could be adapted to increase its flexibility. The solution was both simple and effective. The addition of a colour ‘belt’ has given each product its own distinct colour coding. The arrangement of the icons and pictograms that symbolise the quality of the different products has also been reassessed. Applying silver elements and appealing illustrations has given everything a more balanced and convincing look and feel.

If people have been expecting the very best quality from you for more than a hundred years and have been returning as satisfied customers all that time, it is important to be an icon. To behave like an icon and present yourself as an icon. At the same time, you need to move with the times and sometimes make changes, innovate and refresh.

Beemster is that kind of brand. People have been enjoying the extraordinary, creamy and full flavour of Beemster cheese for over a century. The traditional craftsmanship guarantees a pure, clean taste every time you eat it. Whatever flavour you choose.

In dBOD‘s restyling of the brand identity, it was extremely important to communicate the brand promises clearly. Of course, safeguarding the brand recognition was also essential.

For that reason, the shape of the logo has been retained: the rectangular shape with rounded corners and the familiar kink at the bottom. Topped by the Beemster coat of arms that creates a stage to present itself with pride.

The shape has retained its original authenticity. But a new balance has been added to the colouring, giving the brand a fresh and modern look and feel.

With this design, you simply cannot miss the inquisitive cows! Previously an introvert design, dBOD has given Beemster an extrovert boost.

Beemster cares for its cows: they graze in the meadows for at least 120 days. That’s why dBOD chose to give the cows a leading role on the packaging. Handwritten flavour descriptions and colours that leap from the shelves help the consumer to navigate through the world of cheeses and give the brand a contemporary and modern appeal.

As a result, the packaging now has the typical laid-back and natural look and feel of North-Holland!

Sorry, this entry is only available in Nederlands.

The fresh fruit and vegetables is one of the most important product ranges in an Albert Heijn store. Pre-packed vegetables that combine freshness with convenience form a particularly significant part of this range. Here was a great opportunity for using packaging design to inspire consumers to choose new products, try out new combinations and create new dishes.

And why not provide information right away about what a product tastes like, its structure, the best way to store it and tips on how to prepare it?

With this in mind, dBod came up with a completely new, fresh and inviting design style for over one hundred products. A style that communicates top quality at the right price, just as we have come to expect from AH.

The design is easily identified by its blond look which features visuals showing fresh ingredients and also provides enough scope for variation within the different categories.

Be inspired, and don’t forget to take a look at the handy aha tips.

Every now and then the opportunity rises to work for other designers to work. Not literally, but Avantium is without a doubt indeed a creator and designer of new solutions. One of the main innovations the chemical company surprised us with, is the PEF bottle. This is the green, ecological replacement of the PET bottle, which Coca-Cola is going to use.

The logo we developed for Avantium acts as a connection between Avantium and the brands YXY, and Catalysis. The distinction between the three is sought and found in a different color combination; whereas the logo for Avantium predominantly has orange tones, YXY has these in green, and Catalysis is predominantly blue.

The circles communicate the connection, and stand for ‘simplexity’ (the process of making sense of complex research data). They represent the professionalism and quality of Avantium and its brands. In the corporate photography we used, the circles or circle shapes act as a connecting element.

dBOD created the new visual identity, made a brand manual, made the design of the website (www.avantium.com), and made an elaboration of the internal communication.

Fresh and optimistic

In an increasingly difficult market with a critical and more demanding consumer it is more and more important that consumers  are able to find their way to the product they need directly and meanwhile become inspired while uncertainty is converted into certainty and in the end leave with the right amount of paint.

dBOD critically examined the existing Histor design system, to keep what had to be maintained and clear up the rest in order to show only the most necessary on the package.

The result?

A fresh and optimistic color range that primarily communicates color before explaining the difference between acrylic and alkyd or even the available degrees of gloss.

The international winelabel ‘No House’ Wine launched new Vonkelwijn sparkling wines in 2012, designed by dBOD. The selling profit contributes to a good cause. ‘The HomePlan foundation’ benefits building homes for the poorest in South Africa and Zimbabwe.

Sparkling design

This wine is an ode to all the strong South-African women who nurse, love and teach the country’s children each day. With that, they build the foundation for a strong South-Africa. And, as we speak, already 33 houses are build wich is absolutely fantastic!

For more information, please call:

Jeroen Tebbe (No House Wine) : 06 21 39 04 91
Evelyn Hille (account dBOD) : 06 250 94445
Erik Wadman (creatie dBOD) : 06 250 94443

Cookies in Love!

Are we still talking about ice cream? Of course we are! This new range of ice creams is helping AH to give a boost to its own brand. No fewer than six new flavours have been added, bearing names like ‘Cookies in Love’, ‘Cheesecake Bites’ and ‘Extreme Brownies’. This is Albert Heijn’s response to the demand for the pleasures of ice creams that are different, made extra crunchy thanks to the addition of biscuit, chocolate and fruit chunks.

dBOD designed the eye-catching packaging for this fabulous ice cream. Distinctive typography and buoyant graphics underline the specialness of the product. Photographs of heart-shaped chocolate, tasty strawberry chunks and bite-sized pieces of brownies complement the design.

Delicious premium ice cream with a twist and a bite. That is what we had in mind!

>>> What do you think of this new ice cream packaging?

Ditte Glebbeek
Design Director at dBOD

The 2012 Heineken Limited Edition Gift Pack brings to life how the brand explored the world through authentic storytelling. The gift pack contains four special designed aluminium bottles sharing a glimpse into the past, present and future of Heineken.

Each tells a story, marking milestones in Heineken’s history. From the first bottle and the realization of a dream, to the millions since, spreading enjoyment across the planet. The white future bottle signifies a canvas used in the Facebook ‘Limited Edition Design Challenge’, inviting people to create a  future Heineken bottle.

Ready & Roll is the newest offshoot of the Perfax family of brands. This ready-to-use wallpaper adhesive is the well-known brand’s response to a dominant trend in the wallpaper world, that of quickly ‘pimping up’ your living space with an attractive colour block, an expressive pattern or an enticing panorama. Increasingly, wallpaper is being seen in the context of making a fashionable and stylish statement instead of that of doing a DIY job.

Perfax Ready & Roll is the most playful product in the Perfax range, which is primarily businesslike in tone.

The challenge: how to present this proposition under the Perfax flag? In response, dBOD developed the name “Ready & Roll” and a packaging design to go with it. This strikes an effective balance between brand consistency and diversity.

Owing to its success, this proposition is now being brought out under Henkel’s European wallpaper brand Metylan as well.

Golf is more than just a game. It is a ritual – a ritual ruled every bit as much by shared values and traditions as it is by a series of good strokes strung together. The birdies an bites, but also the camaraderie experienced together during the game.

Now that golf has integrated itself into the iconography of the everyday, the time has come to raise the bar. To make the game bigger. Better. To introduce a whole new reference point for its most passionate fans. Not just different, but exceptionally different. Inspired.

This is what Magnum Opus offers; access. Access to the highest ideals of the game – Loch Lomond, Wentworth, St. Andrews, Emirates and other legendary courses. Access not only to the courses, but also to the purity and culture that go with them. All through the eyes and ears of local club members.

dBOD and Lemon Scented Tea created name, pay off, brand story and visual identity of a unique offering. With inspiring stories, an introvert, premium look and feel and an invite only website, Magnum Opus opens the world of unequaled, tailor-made pilgrimages.

Magnum Opus – Golf Beyond Boundaries

Ruby, Tawny, White, cream, medium and dry; Is there anyone not familiar with those?These are the famous Port and Sherry aperitifs served under the Conqueror brand of Albert Heijn. Besides the basic range, there are Port Specialties as well: Special reserve, LBV, 10 and 20 years old. Ideal as a gift!

Albert Heijn asked dBOD to rejuvenate their Conqueror Port and Sherry range. With the use of modern, contemporary colors and the Conquerer logo, a knight on horseback, as a watermark in the background we made this happen.

With this new look a younger target group is mobilized and Albert Heijn Port and Sherry are made ​​a fashionable aperitif once again.

Sorry, this entry is only available in Nederlands.

The blue square with the yellow background is an icon that everyone recognises. It’s an image that evokes happiness: the journey can begin!

But time also flies, and every brand is ripe for an upgrade after a certain number of years. Consequently, Amsterdam Airport Schiphol contacted us on time about the next step in the evolution of the See Buy Fly brand. The look is fresher, and the colour contrast is higher. The white bird has flown to make space for a dynamic upward curve that visibly connects See Buy Fly with Schiphol. From now on, those fun or luxury items can travel the world in a new and improved yellow bag.

The bottle was inspired by dark nightclubs that have black lights to light up the dance floor. With light shining through the new Heineken bottle, it suddenly illuminates and reveals hidden stars and other squiggly designs. Drinking a Heineken never looked so cool!

Through the use of groundbreaking UV ink technology, the STR bottle brings a new level of excitement in the world’s most premium nightlife venues. When exposed to UV black light, hidden ink suddenly flares up on the bottle surface and reveals a bright-glowing design: an enticing experience for an exclusive audience. The design shows an intricate pattern of stars and trails, visible around the bottle base and in the large centre star.

dBOD developed a new logo and package design that emphasises the proposition in a natural way. The crisp division between the powerful blue at the top and the naturally refreshing white at the bottom gives the packaging a contemporary and natural look and feel. It also gives a subtle nod to Rivella’s Swiss origins. The design runs right around the bottle, ensuring that the ingredients are mentioned on the packaging rather than being hidden away on the back. This design also enhances the product’s stopping power on the shelves.

The word ‘light’ has been removed, making the Rivella brand more powerful and easier to read.

Sorry, this entry is only available in Nederlands.

“Perfect World Principle is the new business mantra and strategic process that offers a new perspective for creating sustainable progress for attractive and intrepid brands and organisations.

dBOD, Perfect World Principle partner within the Newgenes Network, has developed a corporate identity that adds visual power to this ‘effective and naïve’ strategic method. It is a characteristic and ostensibly simple visual language with the power to unleash the child in all of us. It is based on the idea that one of the few childish things that we continue to do as rational adults is doodling. This forms the basis for a corporate identity that combines the lightness of touch and humour of role-play with real credibility. dBOD has succeeded in developing an identity that matches the Perfect World Principle.”

David Smith
Founder and owner of Perfect World Principle

With its operating companies, itsme holds a market leading position in industrial technology and the supply of mechanical and electronic applications. itsme services are targeted specifically at major industries.

itsme wanted an overarching identity for its various operating companies and itsme itself, taking account of its history and the name recognition of the individual operating companies ES Elektro, Schultz+Erbse, Hoogland-Mennens, Breemes and ES Elektro Romania.

The itsme logo has been given its own characteristic typography. The crisp colours and the three points add dynamism and reinforce the sense of progress and innovation. The progressive shade changes from pale blue through red into orange represent the transition from technology via passion towards modernity.

Orange also acts as a cohesive element in bringing together itsme and its operating companies and emphasises the underlying family feeling. The logos of the operating companies have been modernised and brought closer together. At the same time, the essence of the original logos and colour feel has been preserved.

With the launch of HAK Biologisch, HAK is reinforcing its ‘honest’ proposition. dBOD designed a startling and unique line for the three variants that will now make a mark for A-brand HAK as a leading supplier of organic conserves! The design has been deliberately kept minimalist, clean and pure. De schoonheid van de groente wordt geaccentueerd door het gebruik van ton-sur-ton kleuren in een unieke illustratiestijl.

You just have to have dBOD vegetables too!

It is not easy to choose the right skincare product. Often it turns into a long quest for just the right cream or lotion for your skin type and age. One thing you always look for in skincare products is quality. The new ETOS Facial Skincare range is all about quality. The complete range of products is suitable for every age and skin type: from young to old, from normal to complex skins and for every moment of the day.

The complete ETOS Facial Skincare range stands out due to the use of the highest quality techniques and materials. We have deployed the whole gamut of available printing techniques to ensure maximum impact. What’s more, each subsidiary segment in the overall look has its own distinctive touch.

Davitamon makes vitamins and multivitamins for everyone! From expecting mums and infants to kids of all ages, adults and seniors, too. Davitamon has a preventative solution for every consumer target group and every need.

The Junior line was expanded in 2010 and now small children ages one and older can take multivitamins, too!

dBOD updated the design system in 2010. The result is a strong unity in the range, with plenty of room for distinction amongst the individual products. This way, consumers can quickly and easily negotiate the selection, which is really helpful considering the ever-growing assortment of vitamins in shops!

If it’s wallpaper, it must be Perfax! For years now, Perfax has been the market leader in wallpaper glue and handy tools to make wallpapering easier. It all started with the familiar yellow box: “wallpaper glue in the right box for you”. Success comes with its own challenges, however. How can you continue expanding your product line while maintaining a consistent and recognisable brand identity.

Perfax aims to offer a total range of solutions for DIY enthusiasts. Their products include fillers, wallpaper paste, floor glues and tools to simplify any DIY job. dBOD developed a clear, recognisable style that had well-defined spaces for sub-labels and specific products. The concept of the room perspective gives Perfax a higher-quality image and improves communication impact.

The chocolate letters sold by the Albert Heijn supermarkets are now all “Utz Certified”, which means they support fair trade cocoa. What better way to prepare for a visit from the good Saint Nicholas?

Bringing a fresh new twist to this traditional treat, the packaging design has been completely revamped. Where most packages for chocolate letters are dominated by the seasonal cheer and high-quality chocolate, we’ve gone for an approach that focuses more on fun. Bright colours and comical figures of St Nicholas and his Zwarte Piet assistants scamper across the front, while the back is graced by songs appropriate for the evening itself. Celebrate the season in style!

HAK – market leader in preserved vegetables sold in glass jars – believes that there is room for more emotion, temptation and customer experience in the preserves section of the store. HAK also wants to explore and enhance its own brand values of fair prices, delicious taste and pure quality.

dBOD developed the horizon for HAK, changing its perspective. The new packaging radiates the brand values, showing the origins of the contents – the very embodiment of pure, delicious and fair. The change in perspective brings the countryside closer; you can almost smell it and taste it.

HAK is the definitive Dutch authority on preserved vegetables, and its new image confirms its position.

Several brands of olive oil are represented by Grupo SOS, but these brands need to be positioned more clearly. Each brand needs to have a clear market presence, distinct from the other brands. Carbonell should be repositioned as the entry brand for olive oil.

The three variations in flavour are presented clearly and distinctively, while retaining a strong and unified brand identity. Carbonell has made olive oil more accessible for use in the kitchen by demonstrating clear applications.

‘Let me entertain you!’ Heineken traditionally sells beer, including entertainment as part of the package. This concept has been presented inspirationally and proudly in ‘Heineken The City’: the coolest brand store in town. This location is top quality and unique implementation in every respect, while remaining clearly recognisable as Heineken. The smiling glass ‘e’ in the logo stands for Entertainment and represents the ‘Heineken green DNA’. The experience is intended to be driven by The City and its inspiring range, so the carriers that express the company style have deliberately been kept modern and minimalist. Heineken The City: worth a weekend in the city.

V!ZZ!T is a last-minute concourse shop on pier B of Amsterdam Airport Schiphol. dBOD created a new identity for this ‘last shop before boarding’. Their original location lacked clarity and striking design, but the new identity aimed to utilise the full potential offered by ‘the Schiphol selection’.

After dBOD had finished reinventing the shop, V!ZZ!T began catching passengers’ attention even before they hopped off the moving walkway. The orange colour makes it especially striking. The new look is refreshing, modern and eye-catching, in part due to the use of orange in the decor. Fun photos above recessed shelves mark the shop’s categories. The use of an exclamation point instead of the letter i is a playful use of words and images. The non-verbal message of the V!ZZ!T store name is now loud and clear: “visit me!”

Personal care products for men are becoming increasingly important in the cosmetics market. ETOS offers a complete array of personal care products designed specifically for this target audience and its wants and needs. The items range from shaving products to facial scrubs and creams.

A powerful, robust product line with a clear, recognisable presentation, its image is underlined by the metallic finish and dynamic branding running through the entire line, combined with the bright highlight colours that differentiate between the product groups.

ACT stands for Amsterdam Connecting Trade: three innovative business parks strategically located near Amsterdam Airport Schiphol, offering a smart meeting point in terms of logistics while pursuing a sustainable work landscape. Sustainability will continue to be at the foundation of planning development going forward. In short: ACT is the most innovative and sustainable logistics hub in Europe! The world needs to know about this concept…

Time for dBOD to step in. To convey this fresh, inspiring, sustainable plan, we have developed a unique visual language. It is appropriate for this singular area but will still express quality and value fifty years from now.

How do you turn a water supply company into a beloved brand? How do you build brand loyalty in the complete absence of competition?

Our challenge: to take the existing logo and develop a visual identity that can be used simply and consistently in all possible media, while leaving enough room to grow. A bold interplay of lines is foundational to the PWN company style. ‘The colour of water’ is important in this context, both in lines and in shapes. The new company branding still leaves enough creative room to make exciting brochures, flyers and other printed materials.

Vitens was the result of a merger combining three different waterworks: Nuon Water, Waterbedrijf Gelderland and Waterleiding Maatschappij Overijssel. Since the successful union, Vitens has grown into the biggest water supply company in the Netherlands, also operating internationally.

Our assignment: to develop a distinctive corporate identity for this sparkling young drinking water company. Express concepts like ‘strength and simplicity’ and ‘water, nature, and people’ both in words and in visual branding. Use these foundations to create powerful language and identifying symbols. From stationery to brochure lines, from advertising matrix to corporate manual and photography guidelines. And voilà, pure corporate branding for a company that supplies excellent drinking water.

Ngok’ beer with a bite

The market asked for a stronger beer… beer with a good ‘kick’.

The Congolese beer Ngok’ was introduced some time ago to replace the lighter Kronenbourg lager. However, the Ngok’ brand needed repositioning. Heineken asked dBOD to develop a design that would give Ngok’ a stronger market presence, in turn helping it outperform its competitors.

We developed a modern, high-impact label design for that purpose. The new concept maintains the brand’s central icon, the crocodile, giving it a more prominent position. The colours create a distinctive impression and underscore the delicious flavour of the beer. Ngok’ has a strong presence in stores again, as a beer with a bite.

Heineken asked us to develop a new, unusual and distinctive bottle shape for the international market. The new shape needed to recognisable and iconic, relying on a strong sense of the Heineken identity.

We translated that basic shape into ellipses. These shapes are a recurring theme in various forms and on various types of Heineken packaging. The ellipses convey a consistent image that can proudly be introduced internationally for a delicious beer that’s unmistakably Heineken.

KPN, the leading telecommunications and ICT service provider in the Netherlands, asked us to develop a smart grid allowing for commercial content: monthly in-store commercials, designed especially for the KPN shops. These commercials are a dynamic presentation of the special offers for that month. The visual identity used in the commercials is lifted from the door-to-door flyers distributed by KPN, ensuring immediate brand recognition. Consumers connect the familiar flyer in the shop to the moving message they see in the shops. This approach generates additional attention for special offers.

What happens when you combine an expert working knowledge of both retail and design in an online studio that creates digital communications for use in shops? Templation! This innovative product introduced by dBOD is revolutionary in the world of in-store screens and narrowcasting. Templation is ideal for targeted in-store communications, special offers or rapid-response campaigns for holidays or new trends.

Templation is growing in both functionality and in user numbers. Larger chain stores are also increasingly responding to the appeal of the digital poster: over 100 accounts within just half a year. Templation is affordable and high quality and is praised for being convenient and easy to use.

Unique and fun! Dutch consumers can now can design and order their own Heineken bottles at JouwHeineken.nl. The Dutch sleeved bottle design allows for a great range of design freedom, but its Heineken branding is fairly subtle. Following the success of the Dutch site, we will be introducing the concept in the international market as ‘YourHeineken’. The focus here will be on the connections to the new standard bottle – and it could be a bit more clearly linked to the Heineken branding.

So dBOD developed a strong visual identity for YourHeineken. The image, design parameters and grid have been specifically formatted in a manual. Transitional packaging has also been designed for the bottles, and dBOD is providing content for the website. One example is a series of 30 designs using the racetrack as an important design element. Result: Heineken is Moving FWD >> The site has already been launched in Ireland, and Spain will follow shortly…

Schiphol is the first airport in the world to introduce an innovative gate. The new gate on the G pier aims to facilitate a pleasant and inspiring environment for passengers who are just about to leave. The area covers 700 m² and has 200 chairs. It offers an excellent opportunity to enhance the brand experience of Amsterdam’s airport.

To create this ‘experience concept’, dBOD developed a visual toolkit on G07 monitors. The toolkit comprises a moving identity, a grid and a tone of voice for a diverse range of films. This innovative introduction positions Schiphol as a pioneering airport.

dBOD developed a new packaging design for Rodeo Energy Drink. This refreshing beverage comes in three flavours: regular, sugar free and cranberry. The product is intended to appeal to school-age children and teens, both in design and in price. This proposition is supported by a ‘young’ website and the robust packaging design developed by dBOD. Rodeo Energy Drink aims to compete with the familiar A-brands. The new positioning can help Rodeo Energy achieve a higher-impact presence in shops.

Amsterdam Airport Schiphol wants to update its profile to reflect its identity as a brand rather than a location. Schiphol is not just an international airport; it’s also a hotspot of popular activity. Its brand-related advantages include See Buy Fly, various restaurants, Wellness, plane-spotting and Schiphol weddings.

Schiphol Group asked dBOD to design a high-impact brand identity for the airport. The primary parameter was to restyle Schiphol without reducing brand recognition: evolution, not revolution. In line with that parameter, dBOD used recognisable design elements throughout the new brand identity. By thoroughly incorporating familiar elements, we created a strong and uniform visual identity.

The slightly over-bright red and blue have disappeared. The new visual identity emphasises Schiphol, the airport’s name, while the designation ‘Amsterdam Airport’ has become secondary. All materials will be adapted to reflect the new design: friendly, dynamic and ready for take-off.

Good Design Pays Off

– raising turnover by design only

In 2005, dBOD developed a new brand and image for Maltina. The revolutionary label and bottle design turned Maltina into a leading brand on the Nigerian map. Since the launch of the new style, the brand has experienced outstanding growth, achieving an increase in volume of more than 74% at one stage. Thanks in part to Maltina, the entire malt drink segment has been given an enormous boost.

The Maltina design was modernised in 2010. Its introduction in Q1 of 2011 represents a new step towards the future for the Maltina brand.

The name of the AH label for its socially responsible product line reflects the pure, fair origins of the products. All the products in this line are produced or purchased according to exceptionally high standards of animal welfare, nature conservation or environmental protection. dBOD was asked to develop a fair-trade line of coffee within this label.

Result: the way that the coffee beans are depicted on the packaging means that you can almost smell the fantastic aroma of fresh coffee rising to meet you. The gorgeous photography underlines the fact that this proud, welcoming line of packaging encloses fair-trade products. It represents a successful blend of sustainability & seduction: pure, fair and delicious! 

dBOD developed a new packaging design for Rodeo Energy Drink. This refreshing beverage comes in three flavours: regular, sugar free and cranberry. The product is intended to appeal to school-age children and teens, both in design and in price. This proposition is supported by a ‘young’ website and the robust packaging design developed by dBOD. Rodeo Energy Drink aims to compete with the familiar A-brands. The new positioning can help Rodeo Energy achieve a higher-impact presence in shops.

Legend is a stout beer from Heineken. Sold for over 16 years in Nigeria, Legend is extremely popular in that market, second only to Guinness. The challenge for dBOD was to give Legend a more unique look and reposition it more solidly in the market.

In this case, dBOD changed the label and redesigned the shape of the bottle. This visual harmony between form and function produced an audaciously enjoyable brand of stout.

What Etos wanted was clear: we were asked to develop a high-quality line for the hand and body lotions and creams sold under the Etos brand. The request was to give each product its own look within the family feel of the Etos brand grid. The nurturing care, subtle luxury and sophisticated refinement of the products needed to be reflected in the design – preferably extending down to the most detailed level.

dBOD responded by creating this clearly structured, high-gloss hand and body care line. The luxurious products feature mother-of-pearl inks, gracefully elegant typography and nearly cosmetic claims with gold highlights. Etos was delighted with the result, and consumers have showed their appreciation as well.

What would inspire a teenager just starting secondary school to be interested in Wicky fruit drinks? Besides its standard line of Wicky beverages, Refresco introduced Wicky Fruit Energy for this target audience. The healthy energy drink comes in two flavours: Orange and Tropical. As an energy drink that is derived from fruit and is caffeine-free, it offers a healthy (but pretty cool) alternative to caffeinated energy drinks. A website has also been set up to support the proposition.

The packaging design developed by dBOD has been tried and tested in the schoolyard. The results show that thirsty teens are more than willing to spend their pocket money on these classy metallic bottles. The age bracket for Wicky beverages just got wider – and that’s pretty cool too.

Luxury, exclusivity and an air of traditional craftsmanship: that was the essence of the briefing we received from the Albert Heijn chain of Dutch supermarkets. dBOD was asked to develop a distinctive packaging grid for the AH Excellent house brand label. One of the key parameters was that it had to be suitable for use with products from many different categories.

The silver AH Excellent line is the result. The main focus is the pure ingredients, some of which are rare or exceptional in various ways. Their origins or exclusive preparations are the basis for how they are depicted. In combination with the strong grid, this approach ensures that all the AH Excellent products are immediately recognisable throughout the store. As the name suggests, the Excellent line is the best of the best in Albert Heijn.

What is Wieckse? Contemporary, urban and optimistic… These positive qualities stand in sharp contrast to the more traditional core values of its competitors. This contrast offers a great opportunity to give the brand a fresh move FWD >>. dBOD developed a new packaging design for transitional packaging, bottle labels and the glass.

The result is a packaging line with a strong, clear colour identifier, a fresh and dynamic image and an intense experience, creating a stronger shelf impact. The new brand design on the glass is a lovely addition in any sidewalk café. It’s enough to make anyone smile!

dBOD designed a new packaging line for Biodermal. The aim is to inspire, affect and motivate consumers is an atmosphere of luxury and modern sophistication. The product range consists of skin care products, sunscreen products and products intended to solve a specific skin problem, e.g. uneven pigmentation, scars and skin ageing. It also includes a new line for sensitive skin.

The new line has a stronger shelf impact; the image is fresher and more exciting, and the overall impression is clearly more cosmetic. The clearer structure helps guide consumers more effectively through the product range. Biodermal looks great on the shelf again. Mission accomplished, as far as we’re concerned.

Change has come to RPHS architects. Once a modest, respectable, slightly stodgy organisation, RPHS has transformed with the times, becoming a proud and contemporary architecture firm. RPHS is now an ambitious firm that aims to bring its projects to the next level. In the context of its renewed passion for quality and creativity, RPHS felt a new corporate style would be appropriate – but it had to be a style that visibly and tangibly reflected its transformation within the company and beyond. The firm also felt that its new style should work well in traditional printed media as well as in digital environments, such as the company website and intranet.

On the corporate stationery, we translated the firm’s new flair using metallic inks and embossing. dBOD extended its restyling to include the close-up photos used in the brochure line, also defining photography guidelines for future reference. dBOD also highlighted the signage on the firm’s building in reflective pigments, adding literal depth to this fundamental symbol of the RPHS identity.

The Albert Heijn house brand includes healthy fruit-based ice lollies and rich, delicious chocolate-coated ice cream lollies. The packaging varies from mini mix packaging to ice lollies designed especially for children. We developed the overall look & feel for the entire range of AH house brand ice cream lollies.

Contemporary and distinctive, the cohesive elements in the range are a dynamic product visual and a powerful brand slogan. Considering the important role of the brand slogan, the product names were also included in this project, adapting the tone of voice to suit the new look and feel. The result is a fresh, cool line of ice cream lollies in every respect

dBOD was commissioned by Yakult Netherlands to bring renewed and healthy momentum to its brand identity, introducing a powerful, uniform style across the board. This approach aimed to enable Yakult to communicate clearly with consumers, business partners, shareholders and health professionals, while maintaining a convincing but recognisably Yakult style. The new visual identity needed to be both informative and inspiring.

The result is compelling: a fresh, open, contemporary brand that showcases the brand’s central icon. The unique and intriguing expressions of the fresh identity range from the Yakult Live! magazine to the new design for the website and a brochure line, even extending to the birthday and Christmas cards. The principles have been set out in an accessible corporate manual that includes photography guidelines. Yakult can continue in excellent health for years to come.

The AVRO public broadcasting association primarily makes television programmes. In line with that focus, we based the new corporate identity on the dynamic 3D design of the entire stationery range, including printed media. The logo is a still from the leader.

The AVRO also wanted to claim its programmes more clearly. Additional room was needed to accommodate the various AVRO labels: Arts & Culture, Classical, Health, and Animals & Nature. With the addition of movement and sound as an extra identifier, the result is absolutely AVRO – and quite lovely, too (if we do say so ourselves).

Parking at Schiphol is booming business. Not only is it commercially appealing, it also offers an excellent opportunity to make a good first impression. Schiphol offers a broad range of ‘parking products’ that responds to the preferences of various target groups.

Distinctive and powerful words and images comprise the visual identity. Each product has its own brand language and symbols, within the coherent structure of the overall visual identity. Parking becomes a pleasant experience, giving visitors a great start to their business trip or holiday.

The Holland Heineken House has been a familiar concept for years. This is where the festive receptions and celebratory ceremonies for the world-class Dutch athletes are held, with Heineken as their host. At the Olympics in Beijing, the Holland Heineken House needed to be restyled to be more relevant to the brand. The briefing: develop a powerful and unique brand experience concept, encompassing everything from the décor to the total experience.

And so the concept was born: Made in… Holland! Proud and powerfully worded, with a friendly nod to the Olympic host country of China. Minimalist design, iconic references and classy images combined to create an intense brand presentation.

It became a total brand experience covering 2000m². The Holland Heineken House had three different places to eat, a hall for parties and tribute ceremonies, and a shop-in-shop. The restyling included everything from the décor of the outdoor areas through to the menu options. The result: a proud Heineken embassy at the Olympic Games.