Heineken recently introduced its new STR bottle, launching it simultaneously in New York and Los Angeles.
The inspiration for the bottle came from dark nightclubs, where UV lights illuminate the dance floor. When UV light hits the aluminium bottle, it reveals the hidden underlying graphic pattern of shooting stars – and the aluminium bottle keeps the beer deliciously cool.
We enjoyed the fantastic challenge of using the groundbreaking UV-sensitive ink in the design for the aluminium bottle. Once again, Heineken has proven that it is innovative and has the courage to respond in new ways to different times when people consume its products.
dBOD developed the bottle in collaboration with IRIS-Amsterdam and the Heineken International team; Pascal Duval provided the illustration.
