Pimp my building

Big, bigger, biggest. That actually related to a Louis Vuitton suitcase. But does the same apply to the ‘bottle opener’? Yes it does for the time being. The building in the financial centre of Shanghai is 492 metres tall. At that impressive height it is currently the tallest building in Shanghai. But not for much longer. An even taller tower is currently being built right next to it.

Yet I am convinced that the bottle opener will remain a ‘landmark building’. On a global scale the bottle opener is nowhere near the tallest building. But it is a very distinctive one nevertheless. That’s because of the bottle opener in the top of the building. Highly recognisable and it even gave the building its name. Iconic too. Isn’t that what every brand wants?