Design is frequently seen as complicated.
Logical, since it’s hard to distil a thing back down to its essence. The challenge lies in keeping the idea pure and simple. That’s what good design is: a clear message that is designed effectively.
A picture is worth a thousand words, and designers are visual thinkers. My ambition is to sketch out the future of a brand and design the first step on that basis.
Involved in the following projects:
- Perfax ‘Ready & Roll’
- Magnum Opus – Visual identity
- See Buy Fly identity
- Perfect World Principle
- Etos Facial Skincare
- Heineken The City brandstore
- Etos Skincare Men
- Albert Heijn Coffee, pure & honest
- Etos hand- & bodycare
- Albert Heijn Excellent