Etos hand- & bodycare
What Etos wanted was clear: we were asked to develop a high-quality line for the hand and body lotions and creams sold under the Etos brand. The request was to give each product its own look within the family feel of the Etos brand grid. The nurturing care, subtle luxury and sophisticated refinement of the products needed to be reflected in the design – preferably extending down to the most detailed level.
dBOD responded by creating this clearly structured, high-gloss hand and body care line. The luxurious products feature mother-of-pearl inks, gracefully elegant typography and nearly cosmetic claims with gold highlights. Etos was delighted with the result, and consumers have showed their appreciation as well.