dBOD

Beemster cheese

dbod — Wed, 10 Apr 2013 06:50:14 +0000

If people have been expecting the very best quality from you for more than a hundred years and have been returning as satisfied customers all that time, it is important to be an icon. To behave like an icon and present yourself as an icon. At the same time, you need to move with the times and sometimes make changes, innovate and refresh. Beemster is that kind of brand. People have been enjoying the extraordinary, creamy and full flavour of Beemster cheese for over a century. The traditional craftsmanship guarantees a pure, clean taste every time you eat it. Whatever flavour you choose. In dBOD‘s restyling of the brand identity, it was extremely important to communicate the brand promises clearly. Of course, safeguarding the brand recognition was also essential. For that reason, the shape of the logo has been retained: the rectangular shape with rounded corners and the familiar kink at the bottom. Topped by the Beemster coat of arms that creates a stage to present itself with pride. The shape has retained its original authenticity. But a new balance has been added to the colouring, giving the brand a fresh and modern look and feel. With this design, you simply cannot miss the inquisitive cows! Previously an introvert design, dBOD has given Beemster an extrovert boost. Beemster cares for its cows: they graze in the meadows for at least 120 days. That’s why dBOD chose to give the cows a leading role on the packaging. Handwritten flavour descriptions and colours that leap from the shelves help the consumer to navigate through the world of cheeses and give the brand a contemporary and modern appeal. As a result, the packaging now has the typical laid-back and natural look and feel of North-Holland!

Yinsuti

dbod — Thu, 21 Feb 2013 14:01:21 +0000

Sorry, this entry is only available in 中文.

Pattex 3D mini film

dbod — Fri, 15 Feb 2013 13:42:13 +0000

Sorry, this entry is only available in 中文.

Pattex design grid

dbod — Tue, 12 Feb 2013 08:30:11 +0000

Sorry, this entry is only available in 中文.

Heineken Limited Editions

dbod — Thu, 31 Jan 2013 14:38:20 +0000

Sorry, this entry is only available in 中文.

Magnum Opus – Visual identity

dbod — Wed, 05 Oct 2011 21:38:25 +0000

Golf is more than just a game. It is a ritual - a ritual ruled every bit as much by shared values and traditions as it is by a series of good strokes strung together. The birdies an bites, but also the camaraderie experienced together during the game. Now that golf has integrated itself into the iconography of the everyday, the time has come to raise the bar. To make the game bigger. Better. To introduce a whole new reference point for its most passionate fans. Not just different, but exceptionally different. Inspired. This is what Magnum Opus offers; access. Access to the highest ideals of the game - Loch Lomond, Wentworth, St. Andrews, Emirates and other legendary courses. Access not only to the courses, but also to the purity and culture that go with them. All through the eyes and ears of local club members. dBOD and Lemon Scented Tea created name, pay off, brand story and visual identity of a unique offering. With inspiring stories, an introvert, premium look and feel and an invite only website, Magnum Opus opens the world of unequaled, tailor-made pilgrimages. Magnum Opus - Golf Beyond Boundaries

See Buy Fly: let the journey begin!

dbod — Mon, 27 Jun 2011 12:19:02 +0000

The blue square with the yellow background is an icon that everyone recognises. It’s an image that evokes happiness: the journey can begin! But time also flies, and every brand is ripe for an upgrade after a certain number of years. Consequently, Amsterdam Airport Schiphol contacted us on time about the next step in the evolution of the See Buy Fly brand. The look is fresher, and the colour contrast is higher. The white bird has flown to make space for a dynamic upward curve that visibly connects See Buy Fly with Schiphol. From now on, those fun or luxury items can travel the world in a new and improved yellow bag.

STR Bottle

dbod — Mon, 27 Jun 2011 11:48:43 +0000

The bottle was inspired by dark nightclubs that have black lights to light up the dance floor. With light shining through the new Heineken bottle, it suddenly illuminates and reveals hidden stars and other squiggly designs. Drinking a Heineken never looked so cool! Through the use of groundbreaking UV ink technology, the STR bottle brings a new level of excitement in the world’s most premium nightlife venues. When exposed to UV black light, hidden ink suddenly flares up on the bottle surface and reveals a bright-glowing design: an enticing experience for an exclusive audience. The design shows an intricate pattern of stars and trails, visible around the bottle base and in the large centre star.

Carbonell packaging identity

dbod — Fri, 24 Sep 2010 09:40:58 +0000

Several brands of olive oil are represented by Grupo SOS, but these brands need to be positioned more clearly. Each brand needs to have a clear market presence, distinct from the other brands. Carbonell should be repositioned as the entry brand for olive oil. The three variations in flavour are presented clearly and distinctively, while retaining a strong and unified brand identity. Carbonell has made olive oil more accessible for use in the kitchen by demonstrating clear applications.

Heineken The City brandstore

dbod — Thu, 19 Aug 2010 13:03:06 +0000

‘Let me entertain you!’ Heineken traditionally sells beer, including entertainment as part of the package. This concept has been presented inspirationally and proudly in ‘Heineken The City’: the coolest brand store in town. This location is top quality and unique implementation in every respect, while remaining clearly recognisable as Heineken. The smiling glass ‘e’ in the logo stands for Entertainment and represents the ‘Heineken green DNA’. The experience is intended to be driven by The City and its inspiring range, so the carriers that express the company style have deliberately been kept modern and minimalist. Heineken The City: worth a weekend in the city.

V!zz!t

dbod — Wed, 18 Aug 2010 11:59:00 +0000

V!ZZ!T is a last-minute concourse shop on pier B of Amsterdam Airport Schiphol. dBOD created a new identity for this ‘last shop before boarding’. Their original location lacked clarity and striking design, but the new identity aimed to utilise the full potential offered by ‘the Schiphol selection’. After dBOD had finished reinventing the shop, V!ZZ!T began catching passengers’ attention even before they hopped off the moving walkway. The orange colour makes it especially striking. The new look is refreshing, modern and eye-catching, in part due to the use of orange in the decor. Fun photos above recessed shelves mark the shop’s categories. The use of an exclamation point instead of the letter i is a playful use of words and images. The non-verbal message of the V!ZZ!T store name is now loud and clear: “visit me!”

KPN narrowcasting

dbod — Fri, 06 Aug 2010 06:06:14 +0000

KPN, the leading telecommunications and ICT service provider in the Netherlands, asked us to develop a smart grid allowing for commercial content: monthly in-store commercials, designed especially for the KPN shops. These commercials are a dynamic presentation of the special offers for that month. The visual identity used in the commercials is lifted from the door-to-door flyers distributed by KPN, ensuring immediate brand recognition. Consumers connect the familiar flyer in the shop to the moving message they see in the shops. This approach generates additional attention for special offers.

Templation digital instore communication

dbod — Tue, 03 Aug 2010 15:10:27 +0000

What happens when you combine an expert working knowledge of both retail and design in an online studio that creates digital communications for use in shops? Templation! This innovative product introduced by dBOD is revolutionary in the world of in-store screens and narrowcasting. Templation is ideal for targeted in-store communications, special offers or rapid-response campaigns for holidays or new trends. Templation is growing in both functionality and in user numbers. Larger chain stores are also increasingly responding to the appeal of the digital poster: over 100 accounts within just half a year. Templation is affordable and high quality and is praised for being convenient and easy to use. Check it out at the Templation website: www.templation.nl

Your Heineken

dbod — Tue, 03 Aug 2010 14:23:27 +0000

Unique and fun! Dutch consumers can now can design and order their own Heineken bottles at JouwHeineken.nl. The Dutch sleeved bottle design allows for a great range of design freedom, but its Heineken branding is fairly subtle. Following the success of the Dutch site, we will be introducing the concept in the international market as ‘YourHeineken’. The focus here will be on the connections to the new standard bottle – and it could be a bit more clearly linked to the Heineken branding. So dBOD developed a strong visual identity for YourHeineken. The image, design parameters and grid have been specifically formatted in a manual. Transitional packaging has also been designed for the bottles, and dBOD is providing content for the website. One example is a series of 30 designs using the racetrack as an important design element. Result: Heineken is Moving FWD >> The site has already been launched in Ireland, and Spain will follow shortly…

Innovative Gate

dbod — Tue, 03 Aug 2010 13:40:04 +0000

Schiphol is the first airport in the world to introduce an innovative gate. The new gate on the G pier aims to facilitate a pleasant and inspiring environment for passengers who are just about to leave. The area covers 700 m² and has 200 chairs. It offers an excellent opportunity to enhance the brand experience of Amsterdam’s airport. To create this ‘experience concept’, dBOD developed a visual toolkit on G07 monitors. The toolkit comprises a moving identity, a grid and a tone of voice for a diverse range of films. This innovative introduction positions Schiphol as a pioneering airport.

Schiphol corporate identity

dbod — Tue, 03 Aug 2010 12:49:50 +0000

Amsterdam Airport Schiphol wants to update its profile to reflect its identity as a brand rather than a location. Schiphol is not just an international airport; it’s also a hotspot of popular activity. Its brand-related advantages include See Buy Fly, various restaurants, Wellness, plane-spotting and Schiphol weddings. Schiphol Group asked dBOD to design a high-impact brand identity for the airport. The primary parameter was to restyle Schiphol without reducing brand recognition: evolution, not revolution. In line with that parameter, dBOD used recognisable design elements throughout the new brand identity. By thoroughly incorporating familiar elements, we created a strong and uniform visual identity. The slightly over-bright red and blue have disappeared. The new visual identity emphasises Schiphol, the airport’s name, while the designation ‘Amsterdam Airport’ has become secondary. All materials will be adapted to reflect the new design: friendly, dynamic and ready for take-off.

Wicky Fruit Energy

dbod — Mon, 02 Aug 2010 10:38:27 +0000

What would inspire a teenager just starting secondary school to be interested in Wicky fruit drinks? Besides its standard line of Wicky beverages, Refresco introduced Wicky Fruit Energy for this target audience. The healthy energy drink comes in two flavours: Orange and Tropical. As an energy drink that is derived from fruit and is caffeine-free, it offers a healthy (but pretty cool) alternative to caffeinated energy drinks. A website has also been set up to support the proposition. The packaging design developed by dBOD has been tried and tested in the schoolyard. The results show that thirsty teens are more than willing to spend their pocket money on these classy metallic bottles. The age bracket for Wicky beverages just got wider – and that’s pretty cool too.

Albert Heijn Excellent

dbod — Mon, 02 Aug 2010 09:55:39 +0000

Luxury, exclusivity and an air of traditional craftsmanship: that was the essence of the briefing we received from the Albert Heijn chain of Dutch supermarkets. dBOD was asked to develop a distinctive packaging grid for the AH Excellent house brand label. One of the key parameters was that it had to be suitable for use with products from many different categories. The silver AH Excellent line is the result. The main focus is the pure ingredients, some of which are rare or exceptional in various ways. Their origins or exclusive preparations are the basis for how they are depicted. In combination with the strong grid, this approach ensures that all the AH Excellent products are immediately recognisable throughout the store. As the name suggests, the Excellent line is the best of the best in Albert Heijn.

Biodermal packaging design

dbod — Thu, 29 Jul 2010 13:07:00 +0000

dBOD designed a new packaging line for Biodermal. The aim is to inspire, affect and motivate consumers is an atmosphere of luxury and modern sophistication. The product range consists of skin care products, sunscreen products and products intended to solve a specific skin problem, e.g. uneven pigmentation, scars and skin ageing. It also includes a new line for sensitive skin. The new line has a stronger shelf impact; the image is fresher and more exciting, and the overall impression is clearly more cosmetic. The clearer structure helps guide consumers more effectively through the product range. Biodermal looks great on the shelf again. Mission accomplished, as far as we’re concerned.

Yakult corporate identity

dbod — Wed, 28 Jul 2010 14:45:02 +0000

dBOD was commissioned by Yakult Netherlands to bring renewed and healthy momentum to its brand identity, introducing a powerful, uniform style across the board. This approach aimed to enable Yakult to communicate clearly with consumers, business partners, shareholders and health professionals, while maintaining a convincing but recognisably Yakult style. The new visual identity needed to be both informative and inspiring. The result is compelling: a fresh, open, contemporary brand that showcases the brand’s central icon. The unique and intriguing expressions of the fresh identity range from the Yakult Live! magazine to the new design for the website and a brochure line, even extending to the birthday and Christmas cards. The principles have been set out in an accessible corporate manual that includes photography guidelines. Yakult can continue in excellent health for years to come.

AVRO corporate identity

dbod — Tue, 27 Jul 2010 08:56:49 +0000

The AVRO public broadcasting association primarily makes television programmes. In line with that focus, we based the new corporate identity on the dynamic 3D design of the entire stationery range, including printed media. The logo is a still from the leader. The AVRO also wanted to claim its programmes more clearly. Additional room was needed to accommodate the various AVRO labels: Arts & Culture, Classical, Health, and Animals & Nature. With the addition of movement and sound as an extra identifier, the result is absolutely AVRO – and quite lovely, too (if we do say so ourselves).

Holland Heineken House

dbod — Thu, 17 Jun 2010 09:43:07 +0000

The Holland Heineken House has been a familiar concept for years. This is where the festive receptions and celebratory ceremonies for the world-class Dutch athletes are held, with Heineken as their host. At the Olympics in Beijing, the Holland Heineken House needed to be restyled to be more relevant to the brand. The briefing: develop a powerful and unique brand experience concept, encompassing everything from the décor to the total experience. And so the concept was born: Made in... Holland! Proud and powerfully worded, with a friendly nod to the Olympic host country of China. Minimalist design, iconic references and classy images combined to create an intense brand presentation. It became a total brand experience covering 2000m². The Holland Heineken House had three different places to eat, a hall for parties and tribute ceremonies, and a shop-in-shop. The restyling included everything from the décor of the outdoor areas through to the menu options. The result: a proud Heineken embassy at the Olympic Games.